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Website Design Planner

Our planner will help you determine what your needs are, and what areas to consider, allowing you to determine the structure and requirements of your website prior to requesting a consultation and a price quote.

Experience shows that questions raised and answered in one section may give ideas and issues in other areas. The more time and effort your company devotes to this information gathering process, the more likely you are to build an effective, customer-driven website.

Planner Start

Background:

1. What are your specific aims?
   • company/brand awareness
   • product/services awareness
   • trade or retail sales
   • community building
   • entertainment
   • knowledge sharing
   • internal communications
2. Does/Will your website fit with current promotional & marketing strategies & materials?
3. Do you have a schedule/deadline requirement?
4. Do you have budget constraints?
5. How will you guage the success of the website?

Next Step:

1. Draft an ordered (from most to least-important) list.
2. Draft a mission statement for the website.
3. Identify how the mission and aims of the website might change from short-term to long-term, allowing for future developments of your business and industry.

Audience:

1. Who are your targeted audience?
   • current customers
   • potential customers
   • suppliers
   • professional/trade organisations
   • investors
   • competitors
   • children
   • schools/educators
2. Who are your In-House audience?
   • all employees
   • management
   • marketing/sales
   • operations & IT
3. Interests, technical skills and special issues for each group.

Next Step:

1. Draft an ordered (from most to least-important) list.
2. Draft a list matching the list above to your aims list.
3. Create usage scenarios

Resources:

1. Which resources that will be responsible for management and technical support (include name, title and contact info)?
2. What are the technical and management skills of these resources?

Next Step:

For your selected resources, identify any training, software, hardware and budget issues.

Competition:

1. Identify the websites of competitors and others that may provide direction for your website.
2. Identify the areas of your competitors website which appeal the most:
   • function
   • technologies used
   • image, content & general feel

Next Step:

1. Draft a competitive analysis that covers important elements of your competitors websites and include the elements your website should match, exceed, or avoid.
2. Always return to your competitors website on a regular basis, and update your analysis.

Content:

1. Which functional features should your website offer?
   • ecommerce/shopping cart
   • website search
   • customer service/support
   • tech support
   • discussion forums
   • newsletter
   • catalog/information
   • order forms
   • feedback form
   • member logon
   • password protected areas, & SSL-encrypted areas
2. Which informational elements should your website contain?
   • about you company
   • contact details
   • copyright notice & privacy statement/p3p.
   • additional content
3. How will you navigate through your website?
   • main menu
   • submenus

Do you want your navigation at the top, bottom, left or right hand side of you website

Next Step:

1. Draft a detailed list of each function, explaining what you expect it to do.
2. Identify any resources needed, and any technical/budget issues associated with each function.
3. Assign responsibilities to the resources identified above.

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