Pay Per Click Advertising

Sponsored search placement, or pay per click (PPC) advertising, enables businesses to purchase top placement on major search engines such as: Yahoo!, Google, MSN, AOL, Lycos, AltaVista, HotBot and many of their syndicated partner websites.

We set up and manage clients' advertising accounts with all the major search engines to maximise the results of advertising expenditure allocated to paid search placement. Our solution enables clients to focus on their core business while we implement, manage, and monitor their advertising campaign, saving our client time and money.

By understanding the many factors that contribute to effective search engine marketing, our team helps you to capitalise on the many searches performed per day by using search engines to find products, services and information.

How does pay per click and sponsored advertising work?

Sponsored search engine placement enables advertisers to compete for search engine results in an auction style environment. The highest bidder for each specific term will receive the highest listing on the search results page of participating search engines.

What position will I get on the search results page?

The amount bid on each specific term will determine the placement of your listing and the amount required to attain results is determined by your competition. You can choose if you desire the top position or to appear lower in the search engine results, competitor's bids will alter where your results appear.

Cost per click to my website?

You will pay the fee associated with the specific keywords searched for and clicked on. This fee will vary for each specific term and requires a minimum bid of around £0.10 but could be more depending on the term and area of business. You can set a maximum bid that you are willing to pay for qualified leads or establish different bids for individual terms.

Will I be charged for click fraud?

All the major search engines have mechanisms to prevent charges for repeated clicks on the same link this ensures advertisers will not be charged for invalid clicks. This is one of the most important issues faced, which is why they have dedicated loss prevention departments that are vigilant in protecting advertisers.

The cost of pay per click?

We will begin with a free consultation to determine which program is right for your business. This will give us good idea if pay per click marketing would be successful for your company. Once you have started a new contract, you will be responsible for the following:

SD2001 Pay Per Click Campaign Management

• One-off setup cost £99.00
• Monthly Management £140.00
• Guaranteed 1st Page Listing
• Live Within 48 Hours
• 5 Keywords + Company Name
• Tailor Made Adverts
• Free Keyword Changes
• Monthly Position Report
• Advert Time Schueduling

Pay Per Click Advertising Charges

You are responsible for the fees generated by targeted leads that click on the links to your Web site. These fees are paid directly to the advertising provider e.g Google.